Super Hero Breakfast Contest Produces Results


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Collaboration with the art teacher enabled all students of Florence Rideout Elementary to create a National School Breakfast Week contest "Breakfast Super Hero" in artCIGNA logo image class for competition. The Super Hero National School Breakfast promotion gained media attention and resulted in 51 new kids trying school breakfast during the week long event.

  • 5.8 additional kids were eating breakfast at school daily after this event for a 48% increase over previous participation
  • Winners of the "Breakfast Super Hero" contest gained media attention and were interviewed by the local newspaper and the pictures and Super Hero story printed in The Telegraph, Nashua, NH
  • The news story about the winners and runner-up were featured on 2 school bulletin boards for viewing by all 289 students

 

HKC-CIGNA Making Strides School, Florence Rideout Elementary, Wilton, NH, Diana Zoltko, School Nurse
 
"During Breakfast Week, we served 167 breakfasts, 130 to kids and 37 to parents and staff, and 51 new children tried the breakfast. We want people to understand that breakfast is important."