Sabrina Bryan Teams up with HKC

BYOU, B Healthy…..Sabrina Bryan Teams up with Healthy Kids Challenge

Wichita, KS. – March 13, 2007- Healthy Kids Challenge, a leading non-profit organization dedicated to guiding schools and community programs using easy educational strategies for kids and families, is teaming up with young adult actress and singer Sabrina Bryan to promote how fun and easy being YOU and being healthy can be! Bryan, one of the lead actresses in Disney Channel’s hit movie, The Cheetah Girls, has her own initiative called BYou.

The Byou message is to be happy and healthy by embracing a healthy and active lifestyle. BYou is a dance-fitness video for kids and is also a CD Soundtrack. “I’m really excited about being a part of the Healthy Kids Challenge,“ Bryan said. “The Healthy Kids Challenge global approach to healthy habits fits with embracing who you are. You don’t have to be great at sports to be healthy or give up all your favorite foods either. Healthy Kids Challenge provides easy to follow ideas to make it simple for kids and families to live a balanced lifestyle,” she continued.

Before childhood obesity became front-page headlines, Healthy Kids Challenge was applying strategies to establish healthy habits for kids in schools 8 years ago. Now the organization has grown to over 2000 schools in all 50 states. Their work also includes corporations, worksite wellness, and community programs.

Vickie James, R.D., LD, director of Healthy Kids Challenge said, “We’re really excited about Sabrina and her efforts with young people. She’s a bundle of energy and will provide the motivation to be more active while offering encouraging messages that all foods can fit in a healthy balanced lifestyle.” Bryan emphasizes the need to bring practical tools to support kids, moms and dads, to all environments where kids and families live, learn, work, and play.

“It’s one thing to tell kids to eat better or to move more. It’s another to actually show them, and work right along side them, and that’s what we’re doing with BYou and Healthy Kids Challenge,” added Bryan.

“I would love to see every school and community youth program in the nation Take the Challenge with HKC,” said James. “Sabrina is going to help us make that possible.”

More information can be found here.