Educational Materials Development

Healthy Kids Challenge offers a variety of educational materials development options. HKC works with a wide range of partners for developing and delivering just the “right” message for your target audience.

Examples include:

• Kids and family healthy message tip sheets
• Newsletter development
• Cookbook development
• Recipe contest development
• Activity booklets for educators working with kids
• Toolkits for classroom or youth programs
• Toolkits that link home, classroom, and school cafeteria
• Toolkits for healthcare providers
• Toolkits for employers and employee wellness programs
• Student surveys (school meal satisfaction, vending)
• Family and individual wellness menus and assessment tools
• Personal goal setting tools
• Logs for tracking healthy behavior change
• Systems change/environment change logs

Delivering the Message

Six HKC Healthy Message Themes

HKC educational materials development focuses on one or more of the following healthy behaviors:

Breakfast GO POWER            Fruits & Veggies – Every Day the Tasty Way
Drink Think                            Snack Attack
Discover Smart Servings       Active Play EVERY Day

HKC themes are positive, fun, and supportive in guiding individuals, families, and groups to enjoying a healthy lifestyle as a choice. When looking at HKC messages, notice there are no “food police” do and don’t messages, nor messages about weight or obesity.

Balance, awareness, choice, variety, and a “start where you are approach” make HKC materials AWE-some: A - Appealing and Fun W – Welcoming and Inviting E – Easy and simple!

Understanding the Target Audience

HKC works with your organization, school system, or corporation to develop a target audience directed healthy message so that it’s easy to -

• Understand
• Relate to personally
• Feel ownership
• Create healthy attitude change
• Take steps towards behavior change
• Feel supported
• Deliver in a method most effective for your audience

Samples of HKC Materials Developed

• Wednesday W.O.W.S. E-newsletter
  A weekly E-newsletter that goes to thousands across the country who work with kids (KidLinks™)
  
• CIGNA Fit and Fun Families Toolkit
  Underwritten by CIGNA, this is a web-based, as well as hard copy and CD designed toolkit, with quick, simple messages for guiding healthcare providers and staff in delivering healthy messages to families. The toolkit includes family and kid tip sheets, and references for the healthcare provider.
  
• Dairy Dazzling Calcium Carnival
  Developed as part of a National Dairy Council grant project, this "how to" guide supports educators in creating a simple educational event with a focus on calcium rich foods and physical activity.
  
• Friendship Dairy
  Developed as a component of an event, to highlight a “3-a-Day of Dairy” message and the importance of calcium

Read more about our Partners in Health and how you can help make a difference for kids with Healthy Kids Challenge!

Contact HKC for consultation regarding educational materials development for your needs.