Corporate Initiatives With HKC

Healthy Kids Challenge® is dedicated to healthy eating - physical activity solutions that support kids’ in making choices for lifetime health and success.

We have launched a nationwide campaign to recognize meaningful corporate partnerships and collaborations that are successfully making a healthy difference for kids! CIGNA, our national sponsor stepped into collaboration early on and continues to give a strong voice for wellness.

We invite your corporation or organization to join the distinguished list of those in the forefront of developing best practices and strong, but fun simple messages for healthy kids.

Current Initiatives

Past Support and Success with Corporate Partners

In recent years, Healthy Kids Challenge® has worked with numerous others in the industry to generate healthy messages, develop tools, activities, and creative lessons for KidLinks™, people who can help kids make healthy eating and physical activity choices a habit.

Best practices were developed through various forms of collaboration with corporations such as

• Lifeway Foods
  Lifeway Foods celebrated 25 years of active culture with a national traveling anniversary bike tour party. As a result of the tour, HKC was chosen to receive a $25,000 donation because the organization shares Lifeway's commitment to good nutrition and a healthy lifestyle.
   
• Del Monte
  Del Monte solely sponsored HKC's Stirring Up Health™  annual national middle school recipe contest for two consecutive years. In 2010, Del Monte sponsored the My Healthy Challenge  wellness newsletter and provided prizes for the success story winners.
  
   
• Mission Foods
  Mission Foods sponsored the HKC Dance for Health™ 2008 event,  co-sponsored HKC's 2008-2009 Stirring Up Health™  annual national middle school recipe contest and HKC's Walk Through the Pyramid ™  display during the 2008 Food Network's Fun and Fit as a Family event at the South Beach Wine and Food Festival.
   
• Cabot Creamery
  Cabot co-sponsored HKC's 2008-2009 Stirring Up Health™  annual national recipe contest for 7th and 8th graders. In addition, Cabot provided sponsorship support for HKC's Walk Through the Pyramid ™  display during the 2008 Food Network's Fun and Fit as a Family event at the South Beach Wine and Food Festival.
   
• Nestlé
  Nestlé Pure Life partnered with Healthy Kids Challenge to create a healthier future for kids and families. Families were invited to take part in 2 initiatives: Nestle-HKC Facebook Cause and Nestle Pure Life Pledge. Thanks to the success of these initiatives, $100,000 was donated to help in our fight against childhood obesity.
   
• Arby's
  Healthy Kids Challenge and Arby's® teamed up to create awareness of healthy eating and physical activity. Air Arby's® high-flying toys were designed to encourage families to get active outside. HKC offered a discount for kids activity booklets with the purchase of a healthy kids meal.
   
• Aquafina
  HKC and Aquafina developed a collection of hydration tip sheets for educators to use in teaching the important role of water as a beverage. 
   
• AstraZeneca
  AstraZeneca and Healthy Kids Challenge joined in message and action to educate families about identifying and managing gastroesophageal acid reflux disease, commonly known as GERD. The campaign included a kids’ cooking contest for GERD friendly recipes, school events in Kansas City and Orlando, and resources for schools and families in a Habits for Health toolkit: Habits for Health Family Tips and Habits for Health School Tips. Share these family and school healthy tips with others!
   
• Colavita
  Colavita collaborated on a community Walk Through the Pyramid™ and healthy Web tips.
   
• Discovery Education
  With Discovery Education, HKC created five food basics learning modules for use with adult audiences in a variety of settings.
   
• Kraft
  HKC was one of the contributors to Salsa, Sabor y Salud - a first-of-its-kind healthy lifestyles educational program designed by Latinos for Latinos.
   
• Campbell’s
  Fantastically Fit was a weeklong campaign developed specifically for school food service.
   
• Friendship Dairy
  Another product of collaboration was the Friendship Dairy teacher tool. To view and download this classroom tool to help teach fun calcium messages, click here.
   
• National Potato Promotion Board
  As an early supporter of Healthy Kids Challenge, The National Potato Promotion Board collaborated to develop the first HKC toolkits for elementary schools.
   
• OSTRIM
  Protos Foods Inc., the manufacturer for OSTRIM Meat Snacks, which are designed for people who are serious about their nutrition, joined in the Healthy Kids Challenge message to help kids eat, move, and enjoy a healthy balance.